Creative Couple the brand strategy and design firm helped Johnny Boutros one of the leading hair stylist and makeover specialists in Lebanon to create a new fresh corporate identity brand for his new hair salon JB located in Naccache area.
When we evaluated the stylist strategy and way of thinking, we found there was a central focus around his customers’ pampering and satisfaction; he was delivering more than just expertise in hairstyling. Creative Couple developed an innovative new brand strategy for JB, leading to a visual identity that represents the hairstylist values in a contemporary new light.
The new identity, tagline, visual system, brand manifesto, website Shaped by Creative Couple shows the beauty and glamour that lies beneath the JB hair salon. Born of two uppercase letters “JB” that stands for Johnny Boutros, represents the hairstylist own individuality. While being split in the middle resembling to a scissors cut, stands for the proficiency and years of experience. The new tagline -Forever young- speaks this hairstylist work of art in achieving the desire of all women around the world.
About Johnny Boutros
JB is a modern hair salon that prides itself on its experienced, exceptional, and passionate team. We are driven by technical excellence, advanced education, and a client-centered approach to hair.
Here at the JB salon we value our guests and strive to provide the best experience possible by creating hair colors, haircuts and extraordinary blowouts that work best for you and your lifestyle, you can expect professional salon services in an intimate and personal environment. Our goal is to keep you young forever by bringing current trends, innovative hair designs and techniques to your everyday lives.
About Creative Couple
Creative Couple is a Beirut based full service design agency that creates emotional connections through identities, books, websites, infographics and objects for clients, audiences and ourselves. We provide unsurpassed service and outstanding products that, together, deliver premium value to our customers through Bravery, Humanity, Quality and Innovation.