Branding for Pleine Lune venue

Introduction

It has been a while since we’ve shared some work on our newsletter! Today we are sharing a full branding project for a wedding venue we partnered with previously this summer, Pleine Lune. A beautiful new outdoor venue space located in Faitroun – Lebanon, nestled in the center of two mountains, surrounded with greenery ancient oak trees. This charming property has a lot to offer including scenery, amenities and the nicest owner you could ask for to work with!

The challenge

We were approached to help craft an identity that would demonstrate the beauty and quality of the venue. We needed to establish a memorable identity that could communicate who they are and stand out from the competition.

The process

We started working on the identity of the venue focusing on the ancient oak tree whom has its own part in the history of this venue. A full moon design became the brand’s cornerstone including oak tree branches to symbolize the strength and endurance of this unique place, the gold color used speaks glory and grandeur. A scripted, italic custom typeface gave Pleine Lune a strong competitive presence. you may have the most pixel perfect logo in the world, but fonts and colors are no exception. There’s a psychology behind every decision that goes into your visual brand.
Moving to a wider world, from the visual identity to a brand-new website. The main target of the new website was to showcase the venue natural treasures differently and help broaden the reach and engagement with potential audience. We worked closely with Pleine Lune to make the brand come alive in every activation.